Irresistible is one of the newer brands on the Mother of the Bride/Groom scene, bringing quite a unique blend of sophistication and glamour with just a touch of power dressing for the big occasion. The mother of either the bride or the groom plays such a special role on the day and usually their overwhelming concern is that their daughter or son will feel as proud of them as they are of their child. One of the most treasured of all wedding photographs is the one with the newly-weds with the parents, smiling, happy and probably thinking back to the day when they were in the centre, framed by their parents and new in-laws.

    Irresistible designs help to build the confidence that, in turn, builds pride. The ruffled and ruched fabrics are flattering and allow the wearer to relax knowing that, whether sitting or standing the dress will keep the secrets of the years modestly covered. Uncompromising colours and patterns add to the palette that creates an ideal canvass on which to accessorise.

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