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What is a Concept Weekend? and why you have to be there!

Happy New Year and welcome to our new blog!

If you’re getting married after September 2019 and are searching for your dream dress, don’t miss our upcoming exclusive Stella York Concept Weekend to be held on our bridal floor on 25th, 26th, 27th January.

You may have heard of trunk shows in wedding shops, but you are probably wondering what exactly is a Concept Weekend and why it is an unmissable event on the bride-to-be’s calendar?

A Stella York Concept Weekend is so much more than a normal trunk show and is the ultimate personal bridal shopping experience. We’ve been chosen to unveil Stella York’s sensational new gowns and they need YOUR help choosing their 2020 collections!

The selection of wedding dresses that will be unveiled on our bridal floor are so exclusive that they may never ever make the new collection – meaning that you could have the rare opportunity to buy a one of a kind, unique dress for your big day that no other bride will have!

Plus, a representative/designer from the Stella York team will be on hand throughout your appointment to talk you through all the inspiration, trends and details behind the wedding dresses and ask you what you love (or may like to change) about the gowns – your valuable feedback will go straight back to the design team and influence how the dresses go into production.

Make sure you bring the special people from your bridal party who are key to your dress buying decision – with so many gorgeous gowns to try, the VIP experience from one of our specialist bridal consultants and the valuable designer advice you’ll receive, there is a very high chance you will want to say yes to your dream dress that day!

We at The Wedding Shop feel so excited and privileged to host this top UK event and be able to present so many beautiful, brand new designs to our brides. If you think you can spot the One, get in touch today and snap up one of our very limited appointments.